Global Forces and the European Brewing Industry

Executive Summary The aim of the study is to analyze the environmental factors that have contributed to the decline of the European beer industry using PESTEL and Porter’s five forces analysis.Advertising We will write a custom report sample on Global Forces and the European Brewing Industry specifically for you for only $16.05 $11/page Learn More The results were used to perform a SWOT analysis for Heineken. The findings reveal that the decline of European beer industry has been caused by high competition and government campaigns against alcohol consumption. Additionally, the industry has a low growth rate since it has reached its maturity stage. Brewery companies are responding to these trends through mergers, acquisitions and alliances. Heineken’s main strength is its strong brand image. Over reliance on few brands and the European market is the main weakness of Heineken. The opportunities available for Heineken include introducing new p roducts and joining overseas markets. Overall, the environmental trends are likely to have a negative effect on Heineken’s future competitiveness. Introduction Purpose The purpose of this report is to analyze the environmental factors that have contributed to the decline of Europe’s beer industry. In particular, PESTEL and Porter’s five forces analyses will be used to analyze the European beer industry. The results will be used to conduct a SWOT analysis in order to determine the effects of the industry trends on Heineken’s competitiveness. Scope The study focuses on the trends in the external and competitive environment of the European beer industry. Additionally, Heineken’s internal environment will be analyzed.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Background The study focuses on the European beer industry. It investigates the effect of the c ompetitive global environment on the European beer industry. Assumptions and Limitations Lack of current or updated information about the trends in European beer industry is the main limitation of the study. Thus, the statistics and data used in the report are assumed to be accurate. Methodology The data used in the study was collected through secondary literature review. The main sources of data included journals and strategic management textbooks. Industry Analysis PESTEL Analysis PESTEL analysis is a tool used by managers to assess the effects of the trends in the external environment on their businesses. PESTEL analysis considers the influence of political, economic, social, technological, environmental and legal trends on businesses. Political Trends Europe has a relatively stable political environment which promotes investment and trade between member countries. The formation of European Union led to the removal of tariff and non-tariff barriers to trade in Europe (Rojas and T ianji, 2011, pp. 10-12). This enabled beer producers to join European countries of their choice through exports and foreign direct investments. Trade liberalization in the region has led to an increase in cross-boarder mergers and acquisitions, thereby increasing competition. Economic Trends In 2010, the economy of Europe, as a region, grew by 1.8%. The region also recorded an inflation rate of 3.1% in 2010. About 17% of Europe’s population leaves below the poverty line. In general, the production costs for beer have increased by approximately 24% since 2006.Advertising We will write a custom report sample on Global Forces and the European Brewing Industry specifically for you for only $16.05 $11/page Learn More Additionally, nearly half of the European countries have significantly increased taxes on beer, thereby increasing the prices of beer. The slow economic growth and high prices have led to low demand for beer. Social Trends Concerns over t he health risks associated with drinking beer have increased in the last two decades. Government and non-governmental organizations are actively campaigning against excessive drinking (Zygadlo and Slondski, 2010, pp. 59-74). The significant reduction in sales for beer is mainly attributed to anti-alcohol campaigns. Drinking habits have also changed, with more consumers preferring to buy beer through retailers (off-trade) instead of bars and restaurants (on-trade). Pan European beer brands tend to be more popular among Europeans than the imported brands. Technological Trends Adoption of modern information and communication technology has enabled beer producers to enhance efficiency in their supply chains. Through research and development, alternative sources of energy such as bio-fuels have been developed and adopted by producers. The high rate of technological transfer and investment in research and development in Europe has improved access to modern production technologies (Bollman and Theuvsen, 2008, pp. 63-88). Overall, the use of modern technology has led to economies of scale in production and distribution of beer.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Environmental Trends Beer production depends on agricultural produce such as barley. Changes in climate due to global warming continue to affect the production of barley negatively. Thus, the production and consumption of beer is likely to decline in future (Woolverton and Parcell, 2008, pp. 420-430). Legal Trends The beer industry is highly regulated due to the health risks associated with alcohol. Consumption of beer is controlled through high taxes and restriction on beer adverts. The high regulation discourages production and consumption of beer. Porter’s Five Forces Analysis Porter’s five forces analysis enables managers to analyze the factors or forces that influence competition in their industries. New entrants Joining the beer industry requires a lot of financial resources which many firms are not able to access. The tight regulation associated with the beer industry also makes it unattractive to new entrants. In the context of Europe, high competition limits t he chances of rapid market penetration by new entrants. Consequently, the threat attributed to new entrants is low. This means that the incumbents can not easily lose their market shares to new firms. Substitutes Beer faces competition from its substitutes such as non-alcoholic drinks and other alcoholic drinks such as wine. The consumption of wine is increasingly becoming popular in Europe, thereby reducing the market share for beer. Soft drinks such as coca-coal cost less then most beer brands. Unlike beer, soft drinks are associated with little health risks. Thus, the threat attributed to substitutes is high in the beer industry. This implies that demand for beer is likely to reduce as consumption shifts to other drinks. Power of Suppliers The suppliers in the beer industry include farmers, energy producers and manufacturers of packaging material. There are many farmers supplying the brewers with undifferentiated products such as barley. The farmer’s products are very impo rtant since they are the main ingredients in beer production. The packaging and energy industries are highly concentrated. Thus, we can conclude that the suppliers have a moderate bargaining power. Power of the Buyers The producers of beer have low switching costs, and can easily shift from one supplier to the other. There are also a variety of substitutes for inputs such as barley, packaging material and energy. The threat of backward integration is high since some beer producers invest in the production of inputs such as packaging material and barley. In the context of consumers, changes in drinking habits make it difficult to ensure customer loyalty. Increasing brand identity also makes it difficult to shift consumption from one brand to the other. Additionally, the shift towards off-trade consumption of beer has enhanced the bargaining power of retailers. We can conclude that buyers have a fairly high power in the industry. Competitive Rivalry The threat attributed to competitio n in the beer industry is very high due to the following reasons. First, there are very many producers and importers of beer in the industry. Second, nearly all firms have embarked on product differentiation in order to attract more customers. Third, heavy investment in production plants is an exit barrier to firms that intend to leave the industry. Finally, the industry has a low growth rate since it is at its maturity stage. The threat attributed to competition is likely to lead to low sales and profits among beer producers. SWOT Analysis SWOT analysis enables managers to identify the strengths and weaknesses of a business (internal environment). It also helps managers to identify the threats and opportunities that are available in the industry (external environment). Heineken Heineken is the leading producer of beer in Europe. It has 11.7% of the European market and operates over 115 breweries. Strengths As the largest brewery company in Europe, Heineken boasts of a premium brand that is known for quality and value. The effective advertisement strategy used by Heineken has helped it to enhance its brand equity across Europe. The visibility of Heineken’s products is also high due to its presence in over 170 countries. By focusing on improving efficiency and reducing costs, the firm has been able to remain competitive in Europe. Weaknesses Heineken has the following weaknesses. First, Heineken mainly operates in Europe which accounts for 75% of its sales. Thus, a reduction in demand for beer in Europe is likely to have adverse effects on its profits. Second, Heineken over relies on its two main brands. Thus, it is likely to lose customers to producers with a variety of brands. Opportunities The low threat posed by new entrants in European market, coupled with rapid increase in demand for beer in emerging markets such as Asia is an opportunity for Heineken to increase its market share and profits. The rising demand for non-alcoholic drinks is also an op portunity of Heineken to develop new products (non-alcoholic and flavored drinks). Finally, the growth in off-trade market is an opportunity for Heineken to improve the visibility of its products by distributing the products through well established and efficient supermarkets. Threats The threats facing Heineken include the following. First, the threat attributed to competition is likely to reduce its sales and profits. Second, the high regulation on drinking and alcohol production is also likely to reduce its sales. Third, the European market which Heineken depends on has reached its maturity stage. Thus, chances of growth are limited. Finally, the threat posed by substitute products is likely to reduce the market share for Heineken’s products in Europe. Effect of the Trends on Heineken Market stagnation is likely to be experienced in Europe. Hence, there will be little scope for growth in the European market. High competition and slow market growth will result into a declin e in Heineken’s sales and profits. The current trend in consolidation is likely to continue. Consequently, more international firms are likely to join the European market, thereby reducing Heineken’s market share. Finally, Heineken’s dependence on only two brands is likely to lead to brand dilution, thereby reducing its competitiveness. Conclusion The European beer market has traditionally been the largest in the world. However, the fortunes of the market have since declined due to high competition, high regulation and poor economic performance in Europe. Heineken owes its success in Europe to a strong brand image, product visibility, and efficiency in production. Heineken’s weaknesses include over reliance on a few brands and the European market. The opportunities available to Heineken include the rise in demand for beer in emerging markets such as Asia. Overall, the trends in Europe’s beer industry are likely to have negative effects on Heinekenà ¢â‚¬â„¢s future competitiveness. References Atoyan, R., 2011. Beyong the Crisis: Revisiting Emerging Europe’s Growth Model. European Journal of Operational Research, 97(3), pp.113-116. Bollman, C., and Theuvsen, L., 2008. Strategic Management in Turbulent Markets: the Case of the German and Croatian Brewery Industry. Journal for East European Management Studies, 13(1), pp.63-88. Erickson, G., 2009. An Oligopoly Model of Dynamic Advertising Competition. European Journal of Operational Research, 197(1), pp.374-388. Jain, S., 2011. Global Competitiveness In the Beer Industry. European Journal of Operational Research, 34(7), pp.47-53. Meger, A., 2008. Apartheid and Business: Competition, Monopoly and the Growth of Malted Beer Industry in South Africa. Business History, 50(3), pp.272-290. Rojas, C., and Tianji, S., 2011. Tax Incidence when Quality Matters: Evidence from the Beer Market. Journal of Agricultural and Food Industry Organization, 9(1), pp.10-12. Woolverton, A., and Par cell, J., 2008. Can Niche Agriculturalist Take Notes from the Craft Beer Industry? Journal of Food Distribution Research, 39(2), pp.420-430. Zygadlo, K., and Slondski, T., 2010. Sustainable Growth Trade in the Strategic Analysis of Brewery Industry. Journal of Agricultural and Food Industry Organization, 2(1), pp.59-74. 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History of Physical Education Essays

History of Physical Education Essays History of Physical Education Essay History of Physical Education Essay To provide a meaningful background of physical education and sport in modern society it is helpful to have a clear understanding of its role in the past and how it emerged. The purpose of this assignment is to outline the history of physical education since time immemorial. The text begins with the beginning of the humankind engaging in physical activities, showing the history of physical education and sport being a rich tapestry of people, places, events and social forces from early civilization to the present time through transitional periods. INTRODUCTION The ground of education as a whole is going through remarkable challenges to serve the needs of the individual and the society, and this trend is reflected in physical education also. The history of physical education goes back to the earliest times, if we think of it in the simple terms of fitness and has existed since human society in one form or other. Since early history, even before the dawn of civilization and culture, physical exercise has been a very important aspect of human existence and it was not so long ago that it was called† physical culture† or â€Å"physical training†. THE PALEOLITHIC PERIOD Primitive humans began life in the â€Å"Stone Age. † What can they be called? Paleolithic people, Stone agers, primitive humans or cave men. They were hunters and gatherers. They hunted wild game and fished; they gathered veggies, berries and nuts. Primitive humans depended entirely on nature for food. Primitive men moved according to their satisfaction, needs and necessity. They needed to be fit to be able to go through their journey to hunt for food and water. Being nomads and hunters, they were people who had to be persistently hunting and gathering food for survival. Their trips regularly lasted for one-to-two days for food or water and were meant for regular physical activity to be produced. When they successfully hunted, they would travel many miles and miles to celebrate with family and friends. Physical activities were not organized by them. The necessity for survival which is the protection against hostile environment and wild beasts, and sometimes the engagement in murder to insure their protection, motivated these men to keep themselves physically ? t and strong enough compared to stronger forces of nature. In those days there were no machines to help people in their work. That is why they had to depend exclusively upon their physical powers and physical skill. They considered their body to be their prize possession, so their primary concern was to maintain and protect their body. The order of the day was the survival of the most fit. Their sociable nature was inborn and drew only by mating and propagation that gave them the desire to dance and play, which were not being organized. Men lived in such a state for thousands of years. There was neither any organization nor system. Most of their acts were learnt by the young generations by the competence of imitation rather than instruction. This lifestyle created many physical activities and a high level fitness which defined human life. THE NEOLITHIC TRANSITION Neolithic people lived during the â€Å"New Stone Age†, from 9000 to 8000 B. C. This was the transitional period in which pre- historic societies began to control their surroundings and form civilization. The two most significant developments were the domestication of animals and farming. Their society was different from Paleolithic culture because they lived in established communities, domesticated animals and cultivated crops. As they improved their society they developed skills like spinning, weaving and building. They also made tombs and religious items. Men and women gave up hunting gathering as the only sources of living and learnt to produce their own food. Agriculture and the raise of cattle were discovered and increased to a productive economy. Many villages were built generally located next to rivers. Then came the creation of the plow, so the difficult tasks being done by the animals and other agricultural development brought the beginning of a less active lifestyle. Social organization became more complex in the first villages, and then towns. Different kind of chiefs appeared and gave rise to a political system. There was class system whereby society was divided into rich and poor. A specialization of work took place. Apart from peasants and cattle farmers, new economical activities such as craftsmanship (fabric, pottery) were born. This era in history symbolizes the beginning of a more sedentary lifestyle, as man began to lessen some hardships of life while simultaneously decreasing daily physical activity. ANCIENT CIVILIZATIONS (2500-250 B. C. ) (i) China In China, the participation of regular physical activity was encouraged by the philosophical teachings. There were no such words in the Chinese vocabulary entirely corresponding to the Western terms of sport and physical education†. Such physical exercises as wrestling, swordplay, archery, charioteering and horse-racing were all incorporated in the military training and therefore came under the general term of wuyi, or martial arts. Kung Fu gymnastics was developed to keep the body in good and working condition. It consisted of various stances and movements, patterned by separate foot works and imitations of different kind of animals’ fighting styles. (ii) India India has a long recorded history of civilization but physical activity was not encouraged because of the religious teachings over there. The teachings of Buddha restricted most of the sports and games practiced by other early civilizations. However, an exercise programs known as â€Å"yoga†, same as the Chinese Cong Fu gymnastics, was developed and some other physical activities as well. According to the Hindu priests, Yoga signifies the development of body, mind, and spirit. The Ancient Indian philosophers recognized the health benefits of Yoga, which consisted of the proper functioning of organs and the whole well-being. There have been many physical activities but were never treated as a part of general education, they were mostly an entry to military career. ANCIENT GREECE: THE HEART OF PHYSICAL EDUCATION SPORT (2500-200 B. C. ) The western civilization began with the Greeks. They were the first one to provide a methodical and philosophical attitude toward education, physical education and sport. It is believed that no other civilization has held fitness in such appreciation as the ancient Greece had. The admiration for beauty of the body and importance of health and fitness throughout society is one that is beyond compare in history. For the Greeks, the development of the body was equivalently as important as development of the mind. They believed that the physical well-being was crucial for the mental well –being. During that period, the Greek states were frequently at war with each other. The Fighting abilities were very much associated with physical fitness levels, therefore making it very important for the people to maintain high level of fitness. Athens and Sparta were the two most famous city-states and dominant force of the Greek civilization. Sparta was already militaristic by 700 B. C. Spartans were derisive of intellectualism. They were generally suspicious and conventional. All that mattered to the Spartans was being a warrior. Athens was the more democratic of the two city-states. Both city-states served the people and their needs although they were very different. Being a potential warrior was all that mattered to the Spartans. Athens was the more democratic of the two city-states. SPARTA The Spartan system was much more autocratic. Male children were taken at the age of seven to learn the basic military skills while living in barracks. Little emphasis was placed on the arts, sciences, philosophy and literature. Physical activities such as gymnastics, running, jumping, boxing, wrestling and pankration (a brutal combination of boxing and wrestling) were provided to produce powerful warriors. When the children reached the age of fourteen, they were taught group fighting tactics which would allow them to succeed while in the military from the ages of twenty to thirty. Girls did not live in public military barracks like the boys, but they participated in discuss, gymnastics, horse riding, javelin, swimming, running, and wrestling at separate training grounds. The objective for women’s physical education was to enable them to produce healthy and strong potential warriors. At the age of thirty, the men could then marry women who were fit and healthy so that they could make strong babies, therefore future warriors. ATHENS For the Athenian -The motto for education was â€Å"a sound mind in a sound body† (mens sana in corpore sano) Athens was quite different compared to the Sparta. The Athenian culture was a very much more freethinking and democratic society specially noted for its art, literature, philosophy as well as its political system. There were citizens, foreign settlers and slaves but only the citizens were provided with educational opportunities. When compared to Sparta, education was very different in Athens. Women had no physical education compared to Sparta. They put much more emphasis toward intellectual quest. Their objective was similar to Sparta that is preparing male warriors. Athenian education was a balance between music (including poetry) and gymnastics which enveloped a range of physical activities. Physical education was provided to the students with a series of graded activities at the Palestra, which consisted of an indoor facility for gymnastics, and to an outdoor space for boxing, discus, javelin, running, jumping, pankration, pentathlon and wrestling. Many of these athletic events were part of the four great sport and religious festivals which consisted of the Olympic, Isthmian, Pythian and Nemean Games. These games started as simple athletic contests dedicated to Greek gods, but the Olympic Games, in particular, over 1000 years, became increasingly complex encompassing events for boys and men in running over different distances, pentathlon, wrestling, races in armour, chariot races, and pankration. As of education more broadly, the clear objectives of physical education in Athens were to educate the mind and the body and to produce a well integrated person. ROMANS The political ambition of Rome incorporated physical education into a national program for the preparation of military. Therefore, similar to the Greeks, sports, games and physical recreation were meant to prepare boys and young men for military service. Physical education for the Romans was about athletics, which was entertainment above all. All Roman citizens between the ages of 17 and 60 had to be fit for the military service, so it was very important for all the citizens to maintain good physical condition and be prepared. Military training consisted of activities such as running, marching, jumping, and discus and javelin throwing. The fitness levels of the general Roman population declined as individuals became attracted to wealth and entertainment. People were forced to fight to the death, and oftentimes fed to lions. Women were not as marginalized in Rome as they were in Greek city-states. Some sporting events were organized for young women such as swimming, dancing, and light exercise was common, especially among the privileged classes. THE DARK (476-1000) AND MIDDLE AGES (900-1400) The Middle Ages saw the fall of the Roman Empire which was conquered by Barbarians from Northern Europe, whereby the lavish lifestyles of the Romans had resulted in the complete decay of the societys fitness level. There was the rise of Christianity, and the Christian’s influence brought about a denial of physical activity for anything other than manual labor. They viewed physical play as immoral, so they halted the Olympic Games in 394. The barbarians from Northern Europe were similar to the primitive humans. Their way of life consisted of hunting and gathering food, so physical activity and fitness were fundamentals for survival. Thus, despite the downfall of the Roman Empire, fitness experienced a revival during the Dark and Middle ages because survival during these challenging times required it. THE RENAISSANCE (1400-1600) During the Renaissance, a renewed appreciation for human life evolved creating an environment which was ready for the widespread development of physical education; revival of ancient Greek ideals throughout Europe. There were many people which included the religious leader;Martin Luther, the philosopher; John Locke, physical educators; Vittorino da Feltra, John Comenius, and Richard Mulcaster carried on that high fitness levels improved intellectual learning. But in the 1600s people believed that if it did not have any specific purpose than just a waste of time. PHYSICAL EDUCATION AS FROM THE 1700S There was a big change in physical education during the 1700’s which can be mostly accredited to three people: Jean Jacques Rousseau, Johan Simon, and Guts Muths. Rousseau was the first person to promote education for the people and he also concluded play as being educational and stressed the importance of physical education to the development of a strong body. In the mid 1700s, Johan Simon became the first physical education teacher and stressed on the fact that physical education should be taught along with reading and writing. Simon believed physical education should include a lot of physical effort. Guts Muths developed a series of gymnastic apparatuses and believed that very important social skills are developed through physical education. These people of that time and the things they did began to pave the road to where we are today. In 19th-century, the first indoor gymnasium was built in Germany and some countries such as Europe, Sweden and Germany developed systems of gymnastics that were adopted internationally. A gymnasium was also build in Finland where exercise was for the first time seen as a way to achieve physical treatment. In connection to exercise, students started to study anatomy and physiology. Denmark was among the first countries to require physical education in schools. By the 1820s, some American schools offered gymnasium and physical education. The physical education included the development and care of the body, and training in hygiene, callisthenic exercises, gymnastics, and the performance and management of athletic games. CONCLUSION Physical education has a cultural heritage and background which started at the dawn of civilization. Primitive human being had to be very active and physically to survive. Farming began in its primitive form and made people have more physical activity from only working in the fields. People fitness levels changed here and the also began seeing a more sedentary lifestyle. Ancient Greek culture depended upon preparing its young men for war. Training for battle was not an option, but a prerequisite. Ancient physical education programs concentrated exclusively on activities that trained soldiers. The significance of physical education no longer concentrates solely on training soldiers for battle and ancient athletes for victories but for the wholesome development of a person. It began in ancient Greece and made its way around the world. REFERENCES S. E. Smith. What was the Neolithic Period?. Available: wisegeek. com/what-was-the-neolithic-period. htm. Last accessed: 30th Oct 2012. Charles A. Bucher. (1983). Historical foundations of physical education and sport. In: Nancy K. Roberson Foundations of physical education and sport. US: The C. V. Mosby Company. P133-155. cals. ncsu. edu/agexed/aee501/rousseau. html http://prezi. com/ieokiwmde3ni/history-of-physical-education/ Howel et al. 1994. History Of Sport And Physical Education. In: Foundations of Physical Education,pp. 17-117 A. Bruce Frederick. Gymnastics. Available: britannica. com/EBchecked/topic/250277/gymnastics#ref700589. Last accessed: 01st nov 2012.

Youth cell phones compasny Essay Example | Topics and Well Written Essays - 1000 words

Youth cell phones compasny - Essay Example Why do you think the YCP Company had been able to grow in just over five years? The first five years of YCP were marked by strong growth for a number of reasons. An important factor is the strong growth of the market for mobile and internet technology, as this was the period of commercial introduction and fast development in these areas, so the rise in demand was strong, particularly in its chosen niche (young mobile and internet customers) and the industry still generally open to new entrants. Based on data provided, the following information was computed: YCP performance for the last five years Year ended Revenues (MUSD) No. of Subscribers Ave. rev. per subscriber 1998 80.0 100,000 800.00 1999 200.0 195,000 1,025.64 2000 270.0 330,000 818.18 2001 380.0 680,000 558.82 2002 750.0 1,970,000 380.71 The first three columns were data provided, form which the average revenue per subscriber was computed in the last column. It was evident that from the third year onwards, the sales growth a chieved by YCP was on the basis of attracting new volume by lowering prices. While the cost figures are not given for us to compute the breakeven point, it is sufficient to note that by 2001, the firm was offering its services for prices below its introductory rates in 1998, which may indicate that the company is operating at below breakeven prices. 2) What impression have you formed of corporate governance in YCP Company? For the first two years, there appeared to be no indication of major lapses in corporate governance. ... failure, is irregular in the case of YCP because the bonuses are explicitly stated to be based on the appreciation of the company’s stock value rather than on its earnings, which is an untenable basis on which to compute executive compensation. Executive pay and bonuses are anchored on the firm’s earnings, not its market capitalization; therefore, this is a matter to be investigated by the Securities and Exchange Commission. 3) What is your opinion of the ownership structure in YCP, in light of the fact co-administrators Kong and Watson retain 60% of the voting equity. Can group of small shareholders make a significant contribution to the governance of the company? What about large shareholders? As far as ownership structure is concerned, there is no legal or ethical problem in Kong and Watson holding 60% of the equity. A strong controlling interest properly discharged can even articulate business strategy more clearly and create a stronger business (Ozer, et al., 2010, p. 18). It is clear that based on voting rights, Kong and Watson clearly have controlling ownership of the firm. There should be no conflict of interest, however, in their being members of the board, as the board represents the shareholders’ interests which is their own. Being members of the board, however, they are charged with the duty of due diligence and of acting in the interests of all shareholders, not only their own. This does not mean that groups of small shareholder or even large (though minority) shareholders are powerless against decisions but the majority shareholders that are patently inimical to the corporation’s interests. They still are entitled to a full disclosure and complete information about how the company is run, violation of which could be the basis for litigation. SEC

Knowledge Management College Essay Example | Topics and Well Written Essays - 500 words

Knowledge Management College - Essay Example Wikipedia (2006) defines knowledge management as "the ways organizations gather, manage, and use the knowledge that they acquirean approach to improving organizational outcomes and organizational learning by introducing into an organization a range of specific processes and practices for identifying and capturing knowledge, know-how, expertise and other intellectual capital, and for making such knowledge assets available for transfer and reuse across the organization." Both companies also wanted their staff to be able to access information quickly with ease in order to train properly, learn about clients, to locate the right person who had the necessary information, share and gather information locally and globally, etc. Both companies had information and resources that were scattered sporadically and neither could access, retrieve, share, and organize the information. Each had information and knowledge yet no systematic order in which to manage it.

Chemical Formula of Zinc Oxide

Chemical Formula of Zinc Oxide Purpose The purpose of this lab experiment is to identify the simplest chemical formula of zinc chloride. Observations In this laboratory exercise you measured the mass of an evaporating dish, zinc and zinc chloride in the evaporating dish.   Make a table that shows the masses you measured in the lab.   The table must include a table number and title.   The title should reflect what is in the table. Table-1 Masses collected for Zinc chloride and Evaporating dish Item Weighed Mass (+/-o.o1g) Empty evaporating dish (M1) 51.97g Granular Zinc 0.50g Granular Zinc + Evaporating dish 52.47g Table-2 Masses obtained for Zinc chloride and Evaporating dish Item Weighed Mass(+/-0) Evaporating dish + Zinc chloride (M2) 53.01g Zinc chloride (M2-M1) 1.13g Evaporating dish + Zinc chloride (at end) 52.90g Calculations Calculate the mass of zinc and chlorine. Answer- Mass of zinc = 0.50g   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Mass of chlorine = 1.1-0.50   Ã‚  Ã‚   =0.6g Based on the masses obtained for zinc and chlorine calculate the simplest formula for zinc chloride. Answer- Simplest formula for Zinc chloride Mass of zinc= 0.50g Moles of zinc Mass of chlorine=0.6g Moles of chlorine Thus, the ratio ==0.44705882 Write the balanced chemical equation for the formation of zinc chloride from zinc and hydrochloric acid? Answer-  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   /1 Using the true chemical formula for zinc chloride, calculate the mass% of Zn and Cl in zinc chloride? Answer-molar mass of Zinc + molar mass of chlorine=65.39+35.45   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   =100.34g Mass percent of zinc in zinc chloride   =   Ã‚  Ã‚   =64.85% Mass percent of chlorine in zinc chloride= =35.15% Calculate the % relative error between your experimental ratio (moles of Cl/moles of Zn) and the true ratio for zinc chloride. Questions In paragraph formatanswer the following questions: 1. Consider the steps in the procedure used for the formation of zinc chloride.   Zinc was first reacted with hydrochloric acid, then zinc chloride was isolated using a steam bath and lastly it was weighed.   What errors could have occurred during the experiment that would cause your simplest formula to be incorrect?   Include at least 2 errors.   In your answer include how the error affected the simplest formula calculation. 2. Which error would cause the largest effect on your result? 3. How could the errors described in question 1 be reduced or eliminated? Answer- 1. During performing the experiments in laboratory, chances of error are probable to occur. Some errors can happen accidently, by human error by observing the due to environmental factors, instrumental disorders. The error that occurred during the lab experiment is that the compound could be over burned causing the compound to dissolve into the air. Weight of the compound should be taken right away otherwise it will be evaporated into the air and there will be change in mass or may be in the whole result of the experiment. Calculations may vary. 2. According to my perception, the error which would cause the maximum effect on the result is human error because if by mistake compound gets over burned or without concentrating during the experiment compound gets over heated it will evaporate in air and we will be left with less amount of compound. 3. We can reduce the error, if the weight of compound is done quickly after heating.   Evaporating dish should be immediately taken off from hot plate to reduce overheating of the compound or loss of compound by evaporation in air. Conclusion(s)- In conclusion the simplest formula is determined by performing this experiment. We get to know about the possible error that may occur while conducting the experiment.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   /3 Reference(s) 1. CHEM16682 Applied chemistry1 -1171-6859, Laboratory manual experiment no-5 posted on slate/Sheridan College, Brampton, Ontario (accessed on 14.feb.2017). Teacher Evaluation of the overall organization of lab report and laboratory performance (Students leave this part blank) Overall organization of lab report: formatting of chemical and mathematical equations; clarity of answers; spelling and grammar; attention to details; completed cover sheet; use of headers and footers etc. Laboratory performance:   punctuality; time management; team work; attention to safety; use of personal protection equipment; use of appropriate lab techniques; prepared to conduct lab, lab data book prepared in advance of the lab; cleanup of lab work area.

Bruce Dawe Essay

The Second World War changed many things: the face of Europe, the balance of world power, and, perhaps less notably, the perception of the common Australian. From Federation day to the 1940s, most poets wrote about the ideal ‘aussie’; the strong, silent outback-dweller; the Man from Snowy River or the Man who went to Ironbark. The 1950s were a time of change, and Australian Literature changed too, from aggrandizing the increasingly rare ‘Dundee’s, to noting the average Australian living in suburbia with the other four-fifths of the population. This essay will cite specific examples of poems of a man commonly regarded as Australia’s greatest living poet from 1950 to 1990. Through Bruce Dawe’s poetry the true Australian persona has arisen to global knowledge. One of Bruce Dawes most famous poems, written in the 1950s, is Enter Without So Much As Knocking. In this poem he highlights the plight of a ‘modern’ man who slowly comes to realize and embrace the faà §ade surrounding suburban life and its incessant consumerism. â€Å"Well-equipped, smoothly-run, economy-size† These terms give the feeling of mass production – just as well-equipped, smoothly-run, economy-size cars; these sorts of households must have been very common. Again the fact that these people lack individuality is being focused on and it is disputed whether this is correct. The rest of the family are presented as stereotypes. Whereas in the days of The Man From Snowy River, where individuality, rebelliousness and going against the grain are commonplace and celebrated as courageous, in this world, it would seem ‘inefficient’. The poem itself is discussing a man’s journey from birth to death and how all around him life is interpreted by material possessions. A famous quote from this poem shows the change that mechanized and money hungry living brings to man. â€Å"Anyway, pretty soon he was old enough to be realistic like every other godless money-hungry back-stabbing miserable so-and-so†. This is a dramatic transformation from the poems of war and outback mateship, of jumping on a grenade to save your friends in the foxhole. Now, â€Å"It’s Number One every time for this chicken, hit wherever you see a head and kick whoever’s down†. Clearly, Dawe is conscious of the changes affecting Australian persona. Bruce Dawe often uses humour to devastating effect. In Pigeons also are a way of life, a city councilor is mocked for his petty-mindedness, highlighting the utter bureaucracy that society and everyday life has become. â€Å"The problem was, he brooded overmuch, and took things personally that were not meant, so that each juvenile delinquency of nature seemed an outrage aimed at him† This quote encapsulates the trivial nature of the councilor, that he considered nature juvenile, and that he was too puffed-up in his self importance to respect habits that have and will outlast him, his city and certainly his civilization. This is done to bring to light the incredible conceit of man in relation to the environment. Whereas the bushman lived off the land, respecting it, modern man destroys it contemptuously to make room for suburbs and cities, and it’s men like this who are responsible. Homo Suburbiensis is a poem about a man, a regular man, with a garden that represents his escape from the demands of his existence. â€Å"Homo Suburbiensis† uses one man’s escape from his life to represent our universal need to contemplate and resolve our own uncertainties in life in our own special place. This poem speaks about suburbia, and escaping from it into nature, Bruce Dawe illuminates the plight of this man and how the tolls of modern life are affecting him. â€Å"One constant in a world of variables† represents how this small garden in is his only avenue for escaping into order, his order. Whereas the outback is constantly described as freedom, this man’s only freedom is a small vegetable patch. A little known poem from the 1980s era of Bruce’s writings, Looking Down from Bridges, takes a look back at the world of his childhood, from the perspective of nostalgia. â€Å"Looking down we see an earlier world living on in the interstices of the present, like green wheat in the gutters of the bulk feed store or the odd shy weatherboard holding out between factories† This citation details the vision of the past through the mind’s eye to childhood, showing the simplicities of an earlier time where there were fewer factories, where â€Å"troops of tiny children tentatively skipping† played in the street. This is Bruce where he is his most grandfatherly, regaling tales  of how life used to be, and how it has changed, from small wooden houses with bush on either side to sprawling conurbation without room to breathe or, in the children’s case, to play in the streets. ‘Life-cycle’, is one of his well-known poems that dramatises how the common ‘Aussie bloke’ is influenced by football. It ridicules the fact that football for people has become like a religion. Not speaking of a specific event, this poem describes the general cycle of life of a resident of suburban Australia. From birth people are encouraged to barrack for their teams, and build a life around football. This ‘religion’ is implied on the ‘innocent monsters’ by their parents and surroundings. â€Å"they are wrapped in the club-colours, laid in beribboned cots, having already begun a lifetime’s barracking† Dawe is showing that this will be the purpose of the child’s life. He will grow up living and breathing football, and worshipping it without giving a second thought to the true purpose of life. Using simple structure and simple language, he is able to best convey his morals to the common people that it affects. Gently mocking people with his vibrant expression of the game, with Christian symbolism he compares it to the bible – highlighting that it is, but shouldn’t be regarded of the same importance as Christianity. â€Å"They will forswear the Demons, cling to the saints and behold their team going up the ladder into Heaven† Dawe describes the actual important things in life – marriage, proposals, as just a sidetrack to football, done quickly in between games. Football is the focus of these people’s lives – anything else is merely a diversion to football and should be taken care of quickly so that they can get back to the game. â€Å"- the reckless proposal after the one-point win, the wedding and the honeymoon after the grand-final†¦Ã¢â‚¬  We almost begin to pity these poor people, to whom living their lives has taken second place in importance to football. By using triumphant words such as ‘behold’ ‘passion’ and ’empyrean’ Dawe is showing great sarcasm, as he did with the Christian symbolism. It is like he is asking the readers why football is now as important to the Australians as their religion, and highlighting the fact that it is not supposed to be like this. From this  quote: â€Å"having seen in the six-foot recruit from Eaglehawk their hope of salvation† Bruce Dawe purposefully makes the last word of the poem salvation, this word, generally associated with heaven, and the fact that living a good, Christian life will supposedly lead to our salvation and we will go to heaven, not hell. But it is not from God that these people gain their salvation – they see salvation in the recruit, the strong football player who has come to play for their team and could bri ng the team victory. With that Dawe makes obvious the skewed priorities of these people, and how futile and pointless their existence is. ‘Carn, carn’ they cry, from birth unto death, never knowing anything else, never living. As is evident, Bruce Dawe truly has highlighted the changes in Australian literature. Changes brought about by himself, for he is truly the most influential Australian Poet of this century. By departing from the common norm of Outback mythology to discuss the curve of a man’s life, his passion for sport and the ways in which suburbia has taken over Australian lives, he earns his title of the ‘People’s Poet’. Bruce Dawe has changed the perception of the average Australian worldwide.

Types Of Driver By Age

There are many types of drivers that we all encounter on the road, and they are often classified by age. While the term â€Å" driver † can be applied to just about anyone behind the wheel, the way a person drives often changes with age. You can expect to find these drivers on the road near to you: teenage drivers, middle-aged drivers, and slow but steady elderly drivers. At the age of 16-20 years old, teens are more concerned with looking cool than with driving responsibly.Teenage drivers have lack of driving experience, and a distraction of using electronics. They want to be seen driving while on their cell phones and have the loudest stereos. Teenage tend to use electronics while driving, and they do no know that it is a huge distraction. They impress each other by driving recklessly and being faster than their friends. Therefore, teenagers are very dangerous on the road when they are driving. The second type of driver by age is the middle-aged driver.They tend to tailgate your car and also have a super speeding that will result in accidents. These drivers have the uncanny ability to squeeze through the smallest openings as they weave through every car that gets in their path. They always seem to be in the biggest hurry as they drive waiting for the opportunity to pass your car. They also have The third type of driver is the elderly or old age driver. Older drivers are more like to cause traffic citations and get into accidents as their driving abilities changes with age.They have also slower reflexes and poorer vision. Their reflexes are slower, thence, is very difficult to them to react quickly if they have to avoid any accident. Older drivers can also have any eye condition that can interfere with their ability to drive. In conclusion, drivers come in many different forms and each carry their own characteristics no matter how old they are. Therefore, each person must be responsible and careful when driving, regardless of the type of driver who is.